Thank you for taking the time to review this guide to how Fusioniche works in coordination with churches. With the target market of community members being the most connected, there is a wider range of potential guests. This also means that there is more competition to communicate with this market whether from other churches or from other activities outside of the church. In order to reach these people, one has to have a content driven communications plan that sticks out above the rest. The most important thing to consider when implementing a communications plan is the main goal of the church at large. Once the goal and image are defined; publications, events, corporate partnerships, and volunteer associations can all funnel unified content through the communication tunnel.
Although the demographics of church guests vary greatly, the structure of communicating with them is the same. People don't want to view a church as a corporation and want their communication to feel personalized. When people see newsletters for example, they may feel that if they wanted to read the information, they would have sought it themselves. Traditionally, personalized content was given on an individual level, by reaching out to teachers and community leaders who would talk up a church to their friends. In today's world, we have the opportunity to know anything about our community, and we can automatically use information to create mass-personalized communication.
Below, is one of our videos that gives a look into church media and promotion.
Although the demographics of church guests vary greatly, the structure of communicating with them is the same. People don't want to view a church as a corporation and want their communication to feel personalized. When people see newsletters for example, they may feel that if they wanted to read the information, they would have sought it themselves. Traditionally, personalized content was given on an individual level, by reaching out to teachers and community leaders who would talk up a church to their friends. In today's world, we have the opportunity to know anything about our community, and we can automatically use information to create mass-personalized communication.
Below, is one of our videos that gives a look into church media and promotion.