There are countless strategies to use for promotion and marketing. At Fusioniche, we try to narrow these down to focus on our strengths and the relevancy of the tactic. Recently, mass communication has shifted into a more personable method of communication by allowing for feedback to the message enabling everyone to be both a sender and receiver of information. In order to capitalize on this, promoters need to distribute content in a way that is engaging, while simultaneously prompting a call to action. That being said, we focus on using engaging content that is distributed in the following methods:
Website Development:
One of the first steps to promoting a company is to create a captivating and engaging website. Many companies have an existing web presence, and some have very little at all. By identifying your existing online structure, and creating goals for what is the ideal online presence, it becomes easier to create a promotions plan around a website. Our web team can provide simple websites that can serve as a place holder for search engines and give contact info and a portfolio, or we can create a top-notch website meant to keep viewers engaged and coming back for more.
Search Engine Marketing (SEM):
The two approaches to SEM are Search Engine Optimization (SEO) and Pay Per Click (PPC), and they often go hand-in-hand with each other.
SEO is easiest to do during development of a new site, however, it can also be done after publication. As the name describes, SEO describes the method of creating a website in order for search engines to easily read the information on the site through keywords and outside links. Once doing this, search engines use an algorithm to determine the most relevant site based on the search query. By using this strategy, a website will not appear in the "ads" section of Google, but a good SEO strategy can put a website higher on the list more frequently. Although the organic results are often seen as more credible, it may take months for this strategy to pay off.
PPC campaigns are used to help promote a site in order to have more immediate results. Once money is debited into an account, the search engine then uses an auction system to determine who gets higher rankings in the "sponsored results." This can be done solely through search engines, and also on one of the partnered websites of Google which are regularly visited by your target consumers.
Website Development:
One of the first steps to promoting a company is to create a captivating and engaging website. Many companies have an existing web presence, and some have very little at all. By identifying your existing online structure, and creating goals for what is the ideal online presence, it becomes easier to create a promotions plan around a website. Our web team can provide simple websites that can serve as a place holder for search engines and give contact info and a portfolio, or we can create a top-notch website meant to keep viewers engaged and coming back for more.
Search Engine Marketing (SEM):
The two approaches to SEM are Search Engine Optimization (SEO) and Pay Per Click (PPC), and they often go hand-in-hand with each other.
SEO is easiest to do during development of a new site, however, it can also be done after publication. As the name describes, SEO describes the method of creating a website in order for search engines to easily read the information on the site through keywords and outside links. Once doing this, search engines use an algorithm to determine the most relevant site based on the search query. By using this strategy, a website will not appear in the "ads" section of Google, but a good SEO strategy can put a website higher on the list more frequently. Although the organic results are often seen as more credible, it may take months for this strategy to pay off.
PPC campaigns are used to help promote a site in order to have more immediate results. Once money is debited into an account, the search engine then uses an auction system to determine who gets higher rankings in the "sponsored results." This can be done solely through search engines, and also on one of the partnered websites of Google which are regularly visited by your target consumers.
Social Media Marketing:
This promotion strategy is typically content based because of the reliance on word of mouth advertising. By using engaging content, customers can become a free-ish addition to your marketing team. Additionally, advertisements can speed the process along, and once someone is subscribed to your channel, they receive most of your updates. Although high numbers of subscriptions can build credibility to first timers, qualified subscriptions are the more important subscription. When determining if this method of promotion is right for your company it is important to determine what a new customer is worth for your business, and how many of your subscribers are going to be converted into customers.
This promotion strategy is typically content based because of the reliance on word of mouth advertising. By using engaging content, customers can become a free-ish addition to your marketing team. Additionally, advertisements can speed the process along, and once someone is subscribed to your channel, they receive most of your updates. Although high numbers of subscriptions can build credibility to first timers, qualified subscriptions are the more important subscription. When determining if this method of promotion is right for your company it is important to determine what a new customer is worth for your business, and how many of your subscribers are going to be converted into customers.
Public Relations Marketing:
PR marketing is useful in showcasing your companies integrity, which goes a long way with many consumers. By sponsoring nonprofit events and getting featured with news sources rather than advertising publications, you can reach audiences that may be untapped in the typical business sector. A good PR campaign can also help to save face if something goes wrong in the public eye.
PR marketing is useful in showcasing your companies integrity, which goes a long way with many consumers. By sponsoring nonprofit events and getting featured with news sources rather than advertising publications, you can reach audiences that may be untapped in the typical business sector. A good PR campaign can also help to save face if something goes wrong in the public eye.
Partnership Marketing:
Small business groups are prime examples of partnership marketing. When using this method of promotion, companies can generate mutually beneficial relationships with colleagues and other professionals. This doesn't need to be solely based on business groups, but also social groups such as a church or another public meeting space.
Small business groups are prime examples of partnership marketing. When using this method of promotion, companies can generate mutually beneficial relationships with colleagues and other professionals. This doesn't need to be solely based on business groups, but also social groups such as a church or another public meeting space.
Promotional Marketing:
Promotional campaigns are often used by companies that seek repeat purchases from their customers. They can include coupons, punch cards, and sales.These deals can help to get a potential customer through the door in order to either tack on additional purchases or bring awareness to the company to bring about further business. These promotions don't have to be in the traditional method of print coupons in the Penny Saver, they can be done digitally as well.
Promotional campaigns are often used by companies that seek repeat purchases from their customers. They can include coupons, punch cards, and sales.These deals can help to get a potential customer through the door in order to either tack on additional purchases or bring awareness to the company to bring about further business. These promotions don't have to be in the traditional method of print coupons in the Penny Saver, they can be done digitally as well.
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