With so many different styles of salons, it is important to showcase your intended image, whether a Day Spa, Hair Salon, Barber Shop, Nail Salon, or a different style. Each salon has it's own type of service and customer, and having the right image as a a salon can help to bring in new clients, convert casual customers into dedicated clients, and bring in top quality cosmetologists. After analysis of the value of a new customer at a salon, we made these calculations. If someone gets a $60 haircut every six weeks, that brings in $520 to the salon. If that same customer also gets $20 waxings and $30 manicures once a month, tack on an additional $600. Let's add on $50 for product, and not count any referrals. That's over $1,100 per year for one dedicated client. Not all clients are that dedicated, however; many are much more lucrative. There are several ways to create and market the image that your salon represents, and the infographic below goes into a little more detail on marketing strategies. 

That may just look like a bunch of scattered information to someone who is untrained in marketing, but it does a great job of describing the new age of content marketing. The basics of promoting a salon haven't changed as much as the way that they are delivered. Before and After photos are no longer in a catalog that people look at while waiting for an appointment, but they still go a long way when distributed to the interested people in the service area. Additionally they can remind someone to make their monthly appointment, and also help to showcase the new trends in beauty. Repetitive communication isn't the only way to draw attention to a salon. One of our partners did a special interest piece to be distributed through the local news about salon owner, Monica Green. Although this was used to bring in clients and new customers, it also served as a way to establish this salon over others because of the business knowledge of the owner. 

Outbound marketing isn't the only way to promote a salon, and we know that. Having the ability to have clients communicate with the salon at the moment when they are thinking about it is crucial to securing appointments, even if it's after hours. Having a mobile appointment scheduler for the salon or for individual team members can close a deal and create a satisfied customer, who will keep coming back and also bring their friends. 


We understand that different salons are at different stages of development and not all of these promotions strategies will apply, however; packaging multiple services together allow for better rates. Additionally packages can be adjusted to the size of the company, ensuring that everyone can showcase their style in a unique and profitable way. Want to get a consultation to see what a promotions package from Fusioniche will provide for your company?