Disclaimer: I am aware that you are more qualified in making decisions how to operate & promote a night club. There are a few things I'm good at that can help out and I would like to be a part of helping this club grow.
General Promotion Strategy
With a name like Rock Star, and the most prestine venue in the city, it would be great to continue that essense by promoting the rock star lifestyle with a bunch of media.
PROMOTIONAL VIDEOS
I think that a video campaign can help to bring more life into your club. There are several video ideas that I have in mind that will work together to bring in new clients, retain customers, and build a stronger staff.
Bartender / Staff Audition Video -
This video will help to build hype for the opening of the club. We can also do some fun things during the interview process.
Overview Video -
This video will be a quick outline of your club. Once completed the video can be placed on the front page of your website, then marketed through Facebook & Google and can even be run as a TV campaign.
Weekly & Event Videos -
New videos every week will keep people who want to be seen coming back. They will also be more likely to share with fresh content. This would then inspire DJs and bands to do their music videos here which would also bring in a higher crowd.
Below is a video I made at Thursday's in Akron. I made a few of these and people are always excited to see me and be in it. The lighting is really bad in there so the video comes out bad.
I think that a video campaign can help to bring more life into your club. There are several video ideas that I have in mind that will work together to bring in new clients, retain customers, and build a stronger staff.
Bartender / Staff Audition Video -
This video will help to build hype for the opening of the club. We can also do some fun things during the interview process.
Overview Video -
This video will be a quick outline of your club. Once completed the video can be placed on the front page of your website, then marketed through Facebook & Google and can even be run as a TV campaign.
Weekly & Event Videos -
New videos every week will keep people who want to be seen coming back. They will also be more likely to share with fresh content. This would then inspire DJs and bands to do their music videos here which would also bring in a higher crowd.
Below is a video I made at Thursday's in Akron. I made a few of these and people are always excited to see me and be in it. The lighting is really bad in there so the video comes out bad.
Below is a video for Vault that one of my partners made that we can use as a reference. It was played on the LED billboard downtown Cleveland for awhile. Misha has a pretty high reputation for partying VIP in Cleveland.
You had mentioned seeing this Winter Warmup video, and I'm glad you watched. Without much incentive to really cut it down and make it great, it sits in mediocrity.
WEBSITE DESIGN
The only website worth mentioning in the Akron Nightclub scene is http://blujazzakron.com/ which is a jazz club. The other websites are garbage if they even exist.
www.liquidcleveland.com gets a little closer, but I can do better than that.
I say we use the domain RockStarAkron.com which is available. When creating the website, I will also help to register with Google Maps and other search engines.
PROMO GIRLS
The team featured below is made up of former Bomb Squad members. I spoke with their head and she gave me these rates and images. Each girl hired is required by the agency to bring 1 female friend, post on social media, review the club, and invites guests to future events at the venue. There is another group of girls that are uglier and less influential that I also know.
FLIERS / CARDS
I can design the promo materials for the club.
FLIERS / CARDS
I can design the promo materials for the club.
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PRODUCTION COMPANIES
I am in communication with Eric Evasion of Cumulus Entertainment as well as Rubber City Promotions, and have reached out to Tru Events.
I am working on a few contacts with the baseball team that is right next door.
I also have a few connections with local tattoo shops that we can promote at.
ADS
I have been running pay per click ads for other business and pay per view, along with basic SEO. Can look into the nightclub market and make a specific plan.
STUDIO
I think we should put in a photo studio and/or backdrop to bring in hot girls during the day to take pictures and videos with.
MY ROLE
I'm not entirely sure what my role will be moving forward until after we figure things out, but it would be an honor to be a face / contact for the club (provided that things go smoothly). I am building a few marketing brands that I am passing to a full time salesman and marketing provider which will hopefully take off soon. While I was waiting to hear back from a job where I might have to relocate, I moved into temporary housing. It turns out I have free range with the client and can make base where ever. I wanted to get an apartment and office in Cleveland, but if there is an opportunity to work with you on this project I can set something up in Akron.
