Chuck,
Thank you for looking into our company and giving us a chance to consult on your future marketing campaign. After review of your work and your industry, we have organized a few techniques that we would like to use in order to build your profitability. They are outlined below.
Thank you for looking into our company and giving us a chance to consult on your future marketing campaign. After review of your work and your industry, we have organized a few techniques that we would like to use in order to build your profitability. They are outlined below.
Google AdWords
The Keyword Planner is the tool most search engine marketers use to analyze trends in Google searches. The data collected by Google is actual and not an estimate. We have done a few examples to show the process of efficient advertising research through AdWords.
This first chart shows exact keywords and the average monthly searches in the USA, and the suggested bid. The suggested bid means the amount that one would pay every time someone clicks on the ad that is triggered by that search term, in order to be listed in a top spot. The bidding is done in an auction system, so the advertiser can set a daily limit as well as a max bid for each click (although the actual cost may not always hit the max).
This first chart shows exact keywords and the average monthly searches in the USA, and the suggested bid. The suggested bid means the amount that one would pay every time someone clicks on the ad that is triggered by that search term, in order to be listed in a top spot. The bidding is done in an auction system, so the advertiser can set a daily limit as well as a max bid for each click (although the actual cost may not always hit the max).
Search terms
steampunk steampunk boots women steampunk boots for women steampunk jewelry steampunk jewellery steampunk necklace steampunk gear steampunk pendant steampunk necklaces steampunk charms victorian victorian boots victorian style boots victorian lace up boots victorian boot victorian ankle boots victorian style lace up boots white victorian boots ladies victorian boots lace up victorian boots black victorian boots victorian style ankle boots |
Avg. monthly searches
368,000 210 50 8,100 1,300 1,300 720 210 170 170 22,200 3,600 880 590 260 260 170 210 90 110 170 110 |
Suggested bid
$0.37 $0.38 $0.29 $0.45 $0.37 $0.36 $0.42 $0.44 $0.40 $0.33 $0.85 $0.48 $0.74 $0.54 $0.58 $0.82 $0.49 $0.41 $0.36 $0.44 $0.48 $0.62 |
The graphs below are based on Google searches related to "Steampunk" categorized differently.
That is the basic trend for this keyword planner. After gaining an exhaustive list of similar keywords we would group them into separate ads, which would include product listings, text ads, and image ads. These ads would list on Google, its partner sites, and also sites that have similar meta-data to the keywords being listed. We can then run a remarketing campaign which would target people who have visited your site, and the ad would then follow them on the partner sites. To list your products directly on Google, you will need a Google Merchant Center Account. Once we set up your merchant account, we can list your products in bulk through a Google Spreadsheet (Data Feed), which will store all the information about each product. When deciding your advertising budget, it is import to know (estimate) how many views your website gets before there is a purchase and how much profit comes from the average purchase. Once this is known we can formulate what the max bid should be with this formula [Profit/Views > MaxBid]. Once everything is set up and running, we will be responsible for maximizing your ads' efficiency by monitoring performance. This will be done by tracking which ads, keywords, and locations are producing the highest returns on investment. In addition to running your account, we will keep you up to date with weekly ad reports. As your catalog grows, we will adjust your ad groups accordingly.
Etsy
Etsy is an online site that revolves around handmade, vintage, and unique items. It is a great marketplace for people who are in a niche. It is often times stated that a reseller can't sell on Etsy, but that is determined by your agreement with the manufacturer, and is not dictated by Etsy itself. Setting up a shop on Etsy can increase your visibility. Similar to Google Adwords, it is also possible to advertise products or your "marketplace" on this site.
Mobile App
As we see in this graph below, almost half of the global Google searches related to "Steampunk" are from a tablet or cell phone (Over half in USA). When researching the apps in Google Play, it was found that although there is high traffic for apps related to steampunk, but they are mostly themes for existing tools (wallpapers, calculators, etc.) What was missing, was an app that curates all of the interesting information around the web related to the subject. If there was an app that gave people a way to easily find all of their steampunk news, events, images, and fashion, it would surely be profitable. The profit comes to mobile apps in several ways. The first of which is in-app purchases. Having a specially curated store on this app can gain direct profitability to your shop and your suppliers. As this new app gains exposure, the catalog will surely grow, and even if profit on some of the items was low, there would still be profit coming in. Another way to monetize this idea would be to gain revenue from sponsors and advertisers on the app. In-Your-Face ads would generally turn your user base away, so we would steer clear of those, but hand-selected advertisers who market their products, pictures, stories, or events would not hinder the user experience. Thirdly, with your app gaining global attention, it would not be hard to gain exposure to your Steampunk experience photography sessions or product line.
Information on this app would come from various existing sources in a blog format. For example, click the images below which are popular sites.
By centralizing the information from around the web, you can centralize where people are getting their information, thus exposing your own material the way you want to. By giving the ability to sell others' work (books, movies, fashion, etc.) the creators of the content would not boycott your site because it is competition, as they would profit from steampunk's growth in society and it's own culture. It could be the mobile app version of Steampunk Tribune, Beyond Victoriana, Steampunk Art, Steampunk Girls, Traveler's Steampunk, and many more, all in one place. Once this app is created, it can then be distributed through channels that steampunk goes through inexpensively, like Pinterest, Instagram, Facebook, and more where people may not be ready to commit to $200 boots, but would be likely to download a free app, which would secure their views until they are ready to purchase.
Thanks again for reaching out to our company for your promotional needs, we are excited to discuss your company's future in any way that we can.